An Internship Experience

~~ A guest post by Laura McMahon, Lambda Pi Eta member and Advertising major ~~

If you aren’t from the Jersey Shore or visit often, and I’m not talking about MTV’s “GTL-ing” Jersey Shore, you may not be familiar with WMGM-TV: NBC 40. It’s the local NBC broadcast station, located in Linwood, New Jersey. The station airs national and local news, weather and sports with NBC’s award winning programs and sports to Atlantic, Cape May, Cumberland and Salem and part of Gloucester Counties. This small broadcast station is not very well known outside of these counties but for the locals, like myself, it is their close to home station with neighborly news, shows and commercials. For the “shoe-bees”, out of town people who are visiting, it is the station they tune into for the beach weather forecast, news and announcements. It is our “Jersey Shore” broadcast station and it is where I interned for two and a half unbelievable months.

I interned for Julie Mulhall, Promotions and Programming at the NBC 40. Julie has to wear a lot of hats and she is everyone’s “go to girl” for anything involving print ads, flyers, radio and television commercials, newsletters, programming schedules, promotions for the station and so much more!

Since my supervisor does several things around the office, I got to dip my feet into a lot of aspects of working at the station. The first thing Julie taught me was how the programming schedule worked. It was the weekly schedule of around the clock 5AM to 5AM programming.  I got to put together scheduling for the months of June, July, August and the beginning of September. I also put together media kits for the Sales Department to give to clients when they are trying to sell commercial spots. Julie had just re-made the Media Kits when I started, so my job was just to put them together for the team. I also worked on “40 in the Community” which are Public Service Announcements that are aired throughout the day promoting and informing people in the community about upcoming events in the area. I learned how to use the equipment in the Production Room in the studio, and I put together the PSAs every two weeks.

I also got to create three print ads while interning at NBC 40. They were three small ads for the upcoming NBC40 Sunday Night NFL Schedule. The ads were printed in the Cape May Magazine, Atlantic City Weekly, and the Jewish Times. Of course, I ran out as soon as they were printed, and got a copy of all three! It was unbelievable to see something that I actually made in real printed magazines.

I worked with the Creative Services Department, NBC 40’s  “commercial guys.” They create, script, film, and create commercials for local companies. You see, it’s the Sales Department’s job to sell the commercial spots and Creative Services job to create the commercial. I went on three commercial shoots with the guys, Chris, Willie, and Jessie. The first one was for Miller’s Equipment and Rental, where I was able to go on the meeting before the shoot to find out what they had in mind for the commercial and I also got to help out the day of the shoot where I basically helped Chris carry and set up the equipment. The second commercial shoot was a cooking segment featuring ACCC culinary students. The short, few minutes long, cooking segment, is filmed every year and it is an instructional clip of how to prepare a meal. For this shoot I got to work alongside of Willie while he shot it and I timed each take. The third commercial was for Momma Mia Restaurant. This was a meeting about the commercial where we go over what the client has in mind for the commercial; who the target audience is, the script, camera shots, and pick a day of the shoot. Unfortunately, this was my last day so I wasn’t able to go on the shoot but I did see it on TV. Great job guys if you’re reading this!

Well that about sums up everything I did at NBC40 for my internship last summer. When I first started my internship I wasn’t really sure what to expect but I ended up loving it there! After interning at NBC40 I finally know what direction I want to go in after I graduate and it is definitely geared toward television. So the next time you’re down the shore, keep it local and tune into NBC 40 for all of your news, weather, and sports!

Communicating with Family and Friends while Earning a Degree in Communication

~~ A guest post by Kristina Scala, Lambda Pi Eta member and College of Communication student ~~

As a student living on campus, trying to juggle college life is difficult enough. On top of mass amounts of homework and class assignments, adding any more things to do is more stressful. Living on campus makes it more difficult to communicate with friends and family. It is easier said than done.

Trucking from class to class in hope that you will find a reasonable seat, completing all assignments on time and keeping up with sleep is enough work. However, it is important to stay in touch with family and friends back home, no matter how difficult it may be.

There are different methods to keep in touch with family and friends. It does not always have to be through the phone. Facebook, Twitter and E-mails are appropriate. Any social medium is great to use when touching basis with your friends and some of your family members. But if the phone is the best way to get in touch with someone, then use it.

Depending on how your family and friends prefer to keep in touch is something that one should go by. For example, if your parents don’t have time for a talk on the phone, shoot them an email to let them know how your day or week went. Sometimes a text to your friend from home isn’t good enough and they would rather you call them; find the time to do it. There is always a bit of time lying around in a busy schedule to communicate with people. The best means of communication for you to get in touch with them works.

There are no excuses for not talking to your friends and family. Socializing takes your mind off the tons of work that needs to get done.

Rowan – The Right Decision!

~~ A Guest Post by Melissa Pileiro, Lambda Pi Eta Member and Journalism Major ~~

To some, Rowan may appear to be “just” a state university, a name that won’t be recognized outside of this area.

But from my experience, the skills you gain here, especially in the College of Communication, are exactly what employers all over the country are looking for in their new hires.

I’m a senior journalism major, and one of the immediate advantages of getting my degree at Rowan was the size of the program. There are a total of 170 journalism majors altogether, and with the exception of a few specific courses, most have under 25 students. The class environment is intimate thanks to the size, but also because many of us have shared classes for several years.

Our professors know all of us by name, which is great when you’re looking for writing critiques or career advice. Beyond that, the staff is readily available and interested in their students not only academically, but personally. Once, a professor saw on Twitter that I was sick during exams. She tracked me down that day to make sure I was going to bed as soon as I was done. I doubt that students and professors can develop that sort of relationship elsewhere. Plus, all of them are still active in reporting or research. I knew coming into Rowan that I would be getting the most current information and skills I’ll need in the future.

Rowan also provides the opportunity for every student in the College of Communication to get hands-on experience with their field. In journalism, this is crucial; theory and writing skills are useless until you know how to work effectively in a newsroom and on the street. Our student newspaper, The Whit, functions just like any other weekly publication, and that includes taking full responsibility for our successes and mistakes.

The department has working relationships with magazines and newspapers throughout the area, including Philly and New York. Considering how important it is to get experience before graduation, it was a real comfort knowing that internships are plentiful. The internship I had this past summer actually led to a post-graduation position at my hometown paper, which I’m very grateful for.

I did look at several other schools closely before deciding on Rowan, but in the end, I have no doubt I made the right decision. I came in as a transfer two years ago, but can say honestly that the skills I’m going to take with me as a reporter were all learned here. The people that were originally just my peers have now become close friends and colleagues to me. Those personal and professional connections are, to me, what makes Rowan stand out as a great journalism school.