~~ A guest post by Laura McMahon, Lambda Pi Eta member and Advertising major ~~
If you aren’t from the Jersey Shore or visit often, and I’m not talking about MTV’s “GTL-ing” Jersey Shore, you may not be familiar with WMGM-TV: NBC 40. It’s the local NBC broadcast station, located in Linwood, New Jersey. The station airs national and local news, weather and sports with NBC’s award winning programs and sports to Atlantic, Cape May, Cumberland and Salem and part of Gloucester Counties. This small broadcast station is not very well known outside of these counties but for the locals, like myself, it is their close to home station with neighborly news, shows and commercials. For the “shoe-bees”, out of town people who are visiting, it is the station they tune into for the beach weather forecast, news and announcements. It is our “Jersey Shore” broadcast station and it is where I interned for two and a half unbelievable months.
I interned for Julie Mulhall, Promotions and Programming at the NBC 40. Julie has to wear a lot of hats and she is everyone’s “go to girl” for anything involving print ads, flyers, radio and television commercials, newsletters, programming schedules, promotions for the station and so much more!
Since my supervisor does several things around the office, I got to dip my feet into a lot of aspects of working at the station. The first thing Julie taught me was how the programming schedule worked. It was the weekly schedule of around the clock 5AM to 5AM programming. I got to put together scheduling for the months of June, July, August and the beginning of September. I also put together media kits for the Sales Department to give to clients when they are trying to sell commercial spots. Julie had just re-made the Media Kits when I started, so my job was just to put them together for the team. I also worked on “40 in the Community” which are Public Service Announcements that are aired throughout the day promoting and informing people in the community about upcoming events in the area. I learned how to use the equipment in the Production Room in the studio, and I put together the PSAs every two weeks.
I also got to create three print ads while interning at NBC 40. They were three small ads for the upcoming NBC40 Sunday Night NFL Schedule. The ads were printed in the Cape May Magazine, Atlantic City Weekly, and the Jewish Times. Of course, I ran out as soon as they were printed, and got a copy of all three! It was unbelievable to see something that I actually made in real printed magazines.
I worked with the Creative Services Department, NBC 40’s “commercial guys.” They create, script, film, and create commercials for local companies. You see, it’s the Sales Department’s job to sell the commercial spots and Creative Services job to create the commercial. I went on three commercial shoots with the guys, Chris, Willie, and Jessie. The first one was for Miller’s Equipment and Rental, where I was able to go on the meeting before the shoot to find out what they had in mind for the commercial and I also got to help out the day of the shoot where I basically helped Chris carry and set up the equipment. The second commercial shoot was a cooking segment featuring ACCC culinary students. The short, few minutes long, cooking segment, is filmed every year and it is an instructional clip of how to prepare a meal. For this shoot I got to work alongside of Willie while he shot it and I timed each take. The third commercial was for Momma Mia Restaurant. This was a meeting about the commercial where we go over what the client has in mind for the commercial; who the target audience is, the script, camera shots, and pick a day of the shoot. Unfortunately, this was my last day so I wasn’t able to go on the shoot but I did see it on TV. Great job guys if you’re reading this!
Well that about sums up everything I did at NBC40 for my internship last summer. When I first started my internship I wasn’t really sure what to expect but I ended up loving it there! After interning at NBC40 I finally know what direction I want to go in after I graduate and it is definitely geared toward television. So the next time you’re down the shore, keep it local and tune into NBC 40 for all of your news, weather, and sports!